Agent Provocateur (UK)
June 25th, 2008 Posted in Brands, shops
Agent Provocateur is a well known lingerie brand from the United Kingdom. Agent Provocateur has stores worldwide in 13 countries. The shops are situated in the most big fashio cities such as London, New York, Vancouver, Las Vegas, Los Angeles, Paris, Vienna and Berlin. The first shop was opened on London’s Broadwick Street in the Soho district in 1994.
Agent Provocateur was founded by Joseph Corré and Serena Rees. Corré is the son of British fashion designer Vivienne Westwood and Sex Pistols’ ex-manager, Malcolm McLaren.
The company is known for there controversial adverts, such as the 2001 commercial featuring pop singer Kylie Minogue. The advert, which was banned but shown only in cinemas, helped push sexuality in advertising media and helped demonstrate the power of internet based viral marketing.
website: www.agentprovocateur.com